Across The Globe
Photo and Graphic Design By: Kate Couch with Canva
What does AV look like in other developed countries?
Written By: Kate Couch for AV Bend
It's very easy to forget how much of the amenities and services we have in the US are available in other countries. Just because they speak a different language than us or have different customs doesn't mean they're not using the same computer. In fact, in 2019 Apple sales went up 2% in Europe according to Apple Insider. So what does this mean for AV in other countries?
AV was recently impacted in 2020 when the pandemic hit. This created a need for AV at home and for “Zoom Rooms” in corporate offices. Not every country was prepared to send their employees home due to lack of technology and wifi. Harvard Business Review designed a graph (see below) displaying the readiness of each country. Countries like Norway, the Netherlands, Estonia, and the UK scored high. These countries are highly developed technology-wise and use most of the same technology we use here in the US. Unfortunately, countries like Mexico, Chile, India, and South Africa scored low. Their ability to conform technologically was hindered due to their economic status and because of that, it hit their citizens harder.
Image from Harvard Business Review
The goal is to make these second-world countries more up-to-date when it comes to AV and technology. Companies like the World Intellectual Property Organization (WIPO) are doing studies to raise awareness of this need. Before the pandemic hit in August 2018, WIPO did a study on Africa's need for audiovisual equipment. It specifically highlights how this would increase the accuracy of economic data collection. Their study was intended to “highlight the importance of gathering audiovisual market data to achieve tangible results in developing effective policies, including for the acquisition, management and use of intellectual property (IP) rights, to strengthen the audiovisual sector in five African countries (Burkina Faso, Côte d'Ivoire, Kenya, Morocco, and Senegal).” Read the full article here. Organizations and studies like these make it possible for second-world countries to become more integrative with recent audiovisual advancements.
Even though other countries in Europe use different outlets than we use here in the US, there isn't much difference in their audiovisual setups or how they use their technology. This is mainly because they are as economically advanced as the US. Economics plays a huge role in which technology and audiovisual setups are incorporated into the government and into citizens’ daily lives. When it comes to providers and distributors there are slight differences. The European AV Group is a company whose goal is to “Become the most trusted supplier of professional Audio, Video and Control products across Europe,” according to their website. We don’t have this in the US (we have the unaffiliated USAV group which provides similar services) but the content they use and the products they sell are either the same or comparable to those in the US.
Accessibility associated with economics has more to do with the differences in audiovisual than cultural differences. Developed countries model the US in technology and AV very closely. This is important as businesses expand on an employee and customer basis across the globe.
*This article is by Tony Sprando of AV Bend’s intellectual property. To use or reference this article please contact: Tony@avbend.com*
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